Case Studies
Latest information on what is happening across the company — from community event news to case studies
The Rise of Modular Tech: Why Businesses Need Tools That Fit Their Current Systems
We acknowledge that companies seeking digital transformation may have disruption as their primary concern. They demand the implementation of new tools as part of their business strategy, which would add value without disrupting existing operations.
How GenAI Will Transform the University Curriculum Forever
Universities are entering a new era. GenAI is changing how we learn, teach, and prepare for future jobs. Students are already using AI tools every day. Teachers are slowly bringing them into classrooms. But the curriculum in most universities has not...
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How Zero Trust Is Driving the Need for Verified Digital Links and Actions
Zero Trust is a concept in which nothing is trusted by default. Users are not trusted. Devices are not trusted. Links are not trusted. Every digital interaction must have a safety, control, and authenticity check. This is influencing how enterprises ...
The New Metrics of Link Performance: From Total Clicks to Intent Signals
For the longest time, a link's performance was measured by just one metric: total clicks. If the link was clicked frequently, it was performing well. However, in today's digital world, the measure alone is far too narrow. A click says what, but not w...
Why Unified User Insight Is Replacing Scattered Data Silos
Having more data has not necessarily made decision-making more straightforward. Actually, it has made it more challenging to make decisions. Most companies still have to deal with data that is scattered and stored in different platforms, dashboards, ...
Platform Thinking for Startups: Why Every Feature Needs a System Behind It
Startups frequently expand by creating features. When a client requests a tool, the team adds it. When a rival introduces a new product, the roadmap abruptly shifts. Platform thinking is useful in this situation. You develop features as a component ...
Beyond A/B Testing: Contextual Targeting as the New Performance Edge
A/B testing was the foundation of digital marketing for a long time. But now product teams, growth executives, and marketers are looking beyond A/B testing. Contextual targeting is their goal. Now they do not ask, "Which is the best option for bringi...
Public vs. Controlled: Rethinking Content Access in a Privacy-First World
The question of how much content should be managed and how much should be made public is quietly being debated behind the scenes. The solution is no longer straightforward. Brands are beginning to reconsider how they should provide access, as consum...
Growth Doesn’t Come from Features: It Comes from Use Cases
Early-stage startups often build a lot of features in order to create hype in the market but the success lies in building a product that has multifaceted use-cases which can be used across various industries. The truth is that features don’t drive gr...