Case Studies
Latest information on what is happening across the company — from community event news to case studies
The Lifecycle of a Link: How Every Touchpoint Shapes Brand Perception
Brands cannot overlook a link's lifecycle in the current digital environment, when consumers have short attention spans and fierce competition. Every touchpoint counts. Brand reputation and brand loyalty are created with smart links. The incorrect on...
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From Data Chaos to Decisive Action
As companies scale, data grows faster than anything. Companies don't actually know what to do with the data. New products, new teams, new tools add another stream of data. What begins as “more information” soon turns into confusion.
Why B2B SaaS Buyers Trust Infrastructure More Than Features
For years, SaaS companies believed features drive buying decisions. More dashboards, more automation, more integrations. But the B2B SaaS market has changed. Buyers today are more cautious. They ask different questions. They want stability, security,...
Why UI/UX Matters More Than Features in SaaS Success
Most SaaS products today offer a similar set of features. This applies to CRM tools, learning management systems, analytics platforms, and marketing software. When features are identical, users do not choose a product based on its capabilities. They ...
Impact Assessment for Offline Industries: A Data-Led Framework
Using a data-led impact assessment eliminates this risk by providing a clear picture of the operational situation. It provides an overview of the work being done and the parts that are being overlooked.
The Shift From More Data to Right Data in Business Strategy
For nearly two decades, the dominant business philosophy around analytics was simple: collect everything. More data meant better decisions, sharper predictions, and unmatched competitive advantage or at least that was the belief.
From Data Overload to Clarity: The Role of Research Collaboration Tools Today
Even ten years ago, research looked significantly different from what it does now. The generation of knowledge has sped up. A single project can involve hundreds of articles, datasets, reports, and experiments. What should be an exhilarating research...
Why Decision Making Moved From Dashboards to Data Stories
For nearly a decade, dashboards were the symbol of being data-driven. But as companies scaled, leaders realized something opposite despite having hundreds of dashboards, decision-making was slowing down instead of speeding up.
Why Tech Transformation Is Imminent for Educational Institutes in K–12 and Higher Education
Tech transformation is not a trend. It is a necessity. It is the only way to prepare students for the future. It is also the only way to reduce the pressure on teachers and bring the curriculum closer to real-world needs.