Case Studies
Latest information on what is happening across the company — from community event news to case studies
Platform Thinking for Startups: Why Every Feature Needs a System Behind It
Startups frequently expand by creating features. When a client requests a tool, the team adds it. When a rival introduces a new product, the roadmap abruptly shifts. Platform thinking is useful in this situation. You develop features as a component ...
Beyond A/B Testing: Contextual Targeting as the New Performance Edge
A/B testing was the foundation of digital marketing for a long time. But now product teams, growth executives, and marketers are looking beyond A/B testing. Contextual targeting is their goal. Now they do not ask, "Which is the best option for bringi...
Public vs. Controlled: Rethinking Content Access in a Privacy-First World
The question of how much content should be managed and how much should be made public is quietly being debated behind the scenes. The solution is no longer straightforward. Brands are beginning to reconsider how they should provide access, as consum...
Growth Doesn’t Come from Features: It Comes from Use Cases
Early-stage startups often build a lot of features in order to create hype in the market but the success lies in building a product that has multifaceted use-cases which can be used across various industries. The truth is that features don’t drive gr...
Designing for Redirection: Why Micro-Interactions Matter More Than You Think
You click on an advertisement's link. There is a slight lag before the page is displayed. For a moment, the screen seems blank. Did it work, you ask? Is it secure? Shall I return? Most folks don't realize how important that second is. We call this b...
Rethinking Link Management: Why Modern Teams Need More Than a URL Shortener
Link shorteners were convenient in the early days of the internet. Those made it easier to incorporate lengthy URLs into printed flyers, SMS messages, and social media posts. However, we have come past that time. Modern teams manage complex campaign...
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Why SaaS Growth Today Is More of an Ecosystem Than a Funnel
SaaS growth today is quite different. Today's buyers don't take tidy, one-way paths. They bounce from touchpoints, find products through peers, try several tools concurrently, and anticipate ongoing value, not only at the time of purchase but also du...
How Onboarding Influences LTV More Than Your Sales Pitch
This article explains why the onboarding process has a greater impact on a customer's lifetime value (LTV) than the initial sales pitch, and how to create an effective onboarding experience
From Clicks to Context: Building a Campaign Strategy Around Real Link Intelligence
Marketers frequently view clicks as the ultimate score. A link is successful if 500 people clicked on it. It’s not, if it received only 5. However, this method overlooks the broader context. Clicks are only one aspect of the narrative. Real link inte...
Why Early-Stage Products Should Prioritize Systems, Not Features
In the rush to get something out there, many early-stage startups fall into the seductive trap of building features. It feels productive. But this approach often leads to products that lack quality, struggle to scale, and satisfy users in the long r...