Case Studies
Latest information on what is happening across the company — from community event news to case studies
Using Branded Short Links to Boost Trust and Click-Through Rate
Every digital interaction today starts with a link. A marketing campaign, a product launch, a research paper, a webinar invite, or even an internal document often depends on a single click. Yet, most businesses still underestimate how much a link its...
_11zon.jpg)
What Is Spatial Analytics and Why Does It Matter for Offline Industries in 2026
Spatial analytics might sound like a buzzword, but it is becoming one of the most practical tools for offline industries today. Whether you run warehouses, supply chains, retail stores, logistics networks, or field operations, spatial analytics turns...
KPI Tracking for Offline Industries: The Complete Guide to Identifying Inefficiencies
KPI tracking is the only way to notice these inefficiencies before they become very expensive. Offline industries face a significant challenge compared to digital companies: they lack the ability to obtain immediate feedback.
How Omnichannel Brands Build a Single View of the Shopper
The reality is that in today’s retail environment, consumers are interacting with brands in many different interaction points, including mobile apps, the web, social media, call centers, and marketplaces. In each interaction, a huge set of data is cr...
ESG Reporting for Businesses: How to Measure Your Impact on Communities and Regions
ESG reporting has shifted from a compliance obligation to a business essential. Companies today are expected to understand not only how they generate profits, but also how they impact people and the environment. ESG stands for Environmental, Social, ...
Data Privacy & Security Concerns with URL Shorteners
URL shorteners are great tools for sharing links easily. Basically they make long URLs short and neat. Companies use them in emails, ads, social media, and internal tools. However, several questions arise about privacy and security. ...
How BFSI Companies Detect Fraud Earlier With Integrated Signal Monitoring
The BFSI industry is producing an enormous amount of data every second from mobile banking applications right up to banking transactions at the branches and ATMs. Although it has introduced advanced financial services into the industry, it has also r...
Why Analytics on Links Matter More Than Website Analytics
Every digital journey begins with a link. Before a page loads, before analytics tools start tracking, a decision is made. Someone sees a link and decides whether to click it or ignore it. That single moment decides whether all your website data will ...
How Shortened URLs Impact SEO: Myths vs Reality
Shortened URLs are almost everywhere. Brands, creators, and businesses are using them to share the long links. They save space. They look good. They are simple to track. However, a significant number of people still have a vital question. Do shortene...